High-end wine prices, is the curse of Wuliangye, Moutai?

The increase of more than 20% in Wuliangye has made the entire high-end wine market "up", but Maotai is even more needless to say. Has the high-end liquor brands entered a continuous price increase that has affected the national day liquor market? How does the Kunming Liquor Market react? Will the rising tide of high-end wines from well-known brands be transmitted to the low-end market? After the National Day, the reporter visited two large supermarkets in Kunming and a number of liquor stores to learn about the situation.

High-end wine rose, the consequences are serious?

“Buy it now, in a few days, this wine (Wuliangye Gold Bottle) will rise to more than 1,000, and you see the Mid-Autumn 'silver bottled' was only 800, and now rose to more than a thousand dollars.” When a journalist enters a supermarket as a consumer, the sales person persuades him to buy it as soon as possible. The salespersons are selling in this way and believe that they will arouse the desire of many people to buy.

Before the Mid-Autumn Festival, the price of 889 yuan in Wuliangye crystal bottle jumped to 1109 yuan, leading the trend of high-end wine market prices. Following the price increase of Wuliangye, the price of 53-degree flying Maotai is also rising. Wuliangye and Maotai can be called the "giant" in the liquor industry. Giants' price-raising behavior has been followed. Jiannanchun, Luzhou Laojiao, Yanghe and other brands have also joined the ranks of rising prices. The New Year's Day and Spring Festival later provided a good time node for the price increase of liquor.

According to Luo Lianhua, agent of Yunnan Gujing Distillery Co., Ltd., the increase in raw materials, labor costs and operating costs is an important reason for the rise in high-end wine prices. She believes that the end of the year will trigger a new wave of price increases. In the interview, whether it is a salesperson, dealer or shopkeeper in a supermarket, it is generally believed that the new round of high price of high-end liquor will erupt at these two nodes. The price increase of liquor seems to be a trend.

To increase the price and earn less product price increases is not a bad thing for sellers. However, in a number of wine shops interviewed by reporters, the increase in prices of liquor has not made them happy. Due to the increase in prices, sales of high-end wines of some shop owners have declined. In a famous wine sales shop on Xiyuan Road, the owner introduced that after Wuliangye crystal bottled prices rose, the sales volume dropped significantly. “The price goes up, and many consumers will choose other famous brands of wine.”

"Originally sold 10 bottles, and now can only sell 6 bottles, Maotai wine is out of stock." For the collective price increase of high-end wine, a store owner surnamed Xiao told reporters that he obviously felt that the store's high-end wine sales decline, purchase The number of consumers has decreased significantly. Mr. Shaw said that the price increase has a great impact on him. For him, after raising the price of high-end wines, he earned less.

In the two large supermarkets visited, the reporter found that very few high-end alcoholic consumers asked.

Whether the price surge will affect the wave of price increases in the low-end market, will lead to the linkage of the wine industry, resulting in collective price increases? In the interview, a supermarket salesperson told reporters that the vast majority of consumers mainly consumed low-end liquor, and the purchase price was concentrated between 100-300 yuan. At present, the high price of high-end wine has not yet reached the low-end market. According to Luo Lianhua, agent of Yunnan Gujing Distillery Co., Ltd., it is unlikely that there will be a rise in the prices of high school and low-end liquor collectively. She explained that the rise in the price of a liquor brand will be affected by many factors, and the price increase will be related to the manufacturers themselves. For Yunnan's local wine enterprises, many brands, sales, prices, all manufacturers will have a very strict evaluation system, so the low-end wine prices to follow suit, it is difficult to form.

In the eyes of Yunnan Moutai Liquor Co., Ltd. in charge of the Yunnan market, the price fluctuations of high-end wines have had little impact on the low-end liquor market that most consumers are concerned about. She analyzed the consumption habits of alcoholic people in Yunnan: In general terms, compared with Guizhou, there are many people willing to spend thousands of yuan on eating rich delicacies in Yunnan, but spending a thousand yuan on a bottle of wine. People are not common. In Guizhou, people seem to be embarrassed to eat. If they eat one or two hundred yuan of rice, they may need to be served with seven or eight hundred or even thousands of dollars. In terms of consumption habits alone, the increase in the prices of high-end wines will not affect the ordinary people in Yunnan.