Tea packaging innovation and breakthrough
Tea packaging innovation and breakthrough
In recent years, with the tea, the packaging of tea has become more and more elaborate, and it has become more and more colorful. It has become an important part of tea marketing activities and tea culture.
The practical value of tea packaging is to prevent moisture, temperature, odor, direct sunlight and avoid long-term exposure. Give the tea the right temperature and humidity, and keep the quality of the tea in the shelf life. At the same time, after packaging Tea is also easy for people to buy, carry and store. However, with the development of commodity economy, market competition has gradually entered the spiritual age from the material age. Packaging design must not only have practical functions, but also reflect human characteristics and meet the requirements of the times. The so-called " * products, can not be separated from the * packaging " is the reason.
    China is the hometown of tea, which has a long history and a long history. Drinking tea in daily life is a traditional way of leisure. In line with it, tea packaging and tea utensils should be beautiful and elegant, and have a certain taste. Therefore, a tea packaging and decoration should have at least the following four characteristics: First, it has a strong national color or as a product of local folk culture, so that the culture of production and sales can resonate and promote consumption development; Human feelings and wishes - humanity. For example, the application of “ Dragon and Phoenix Chengxiang †to the ceramic gift tea packaging fully reflects people’s emotional pursuit of “ good luck †; the third is implicit, affectionate, intentional, implied, and imaginative. Become a connotation beauty. For example, on the tea box, various tea leaves and attractive soup colors are reproduced. The mountains and rivers of the tea-producing areas, the clouds and the mountains, and the mountains and rivers are famous. The fourth is to emphasize the artistic conception. For example, through the folk customs in ancient paintings, the product has a long history, creating a kind of artistic conception like a famous painting, which brings people a special cultural enjoyment.
    Nowadays, tea packaging has broken through the original traditional mode. In addition to iron boxes, paper bags, cartons, plastic bags and other packaging, the elegant wooden packaging, delicate and exquisite ceramic packaging, and the unique craft packaging have entered. Supermarket shopping malls attract people's attention.
    The wooden packaging is antique and styling, and various artistic means such as engraving, inlaying and calligraphy are applied to this. There is no shortage of famous works and tea culture. The tea leaves are excellent in color, aroma and taste.
    Ceramic packaging occupies a certain proportion in tea packaging , elegant and exquisite, colorful, plus special style, some refined and pretty, some dignified and elegant, and some body also through the inscription, inlay, gold, silk print and makeup Earth decoration, the view is pleasing to the eye, can be suitable for more people's taste.
    In recent years, with the warming of home decoration, various process packaging has become increasingly popular. Craft tea packaging can be used to preserve tea and ornamental. The shape is often singular, strange and special, not only fascinating, but also modern. From the material point of view, there are metal products, glass products, placed in the home, inadvertently added a piece of oriental art, so it is quite popular with consumers.
At the same time, according to the packaging requirements in the table, Shanghai Qindian Machinery Manufacturing Co., Ltd. has not lost the opportunity to introduce a transparent triangle bag, outsourcing inside the hanging line label, outsourcing in the bag medium tea bag, multi-material mixed tea bag and other popular domestic and foreign tea packaging. Form, tradition and modern combination, classic and classical combination, this will greatly enhance the packaging quality of tea, so that China's tea continues to move toward internationalization!
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