Health wine: legend or legend
2021-03-03 06:19:57
The festive atmosphere has not faded yet. The peak season for the consumption of health wine continues. The slogans such as "Bu Shen, anti-fatigue," and "enhanced immunity" have bred legendary health drinks. However, in recent days, news about Wuliangye [34.12-0.47%] Cordyceps sinensis suspected of illegal propaganda was revealed, which opened the corner of the health wine industry. Health wine, in the end is a legend or legend?
The status quo and the rapid development of health wines have been collectively known as wines for thousands of years. According to Zhou Sianran, a food industry researcher at China Investment Research Institute, in recent years, as people’s health awareness and purchasing power have increased year by year, the market capacity of health wine has continued to expand, from the market scale of 800 million yuan in 2001 to 2005’s The amount of RMB 4.5 billion was further extended to RMB 7 billion in 2007. In the past two years, it even exceeded the RMB 10 billion mark, and the average annual growth rate reached about 30%.
In addition, the China Investment Advisor also pointed out that in the international market, the consumption of health wine, health wine, and nutritional wine accounts for about 12% of the total wine consumption, while in China, the market capacity of white wine is 500 billion yuan. The 10 billion yuan market capacity of health wine is only 2% of the market capacity of the liquor market, so it has huge room for growth. Health wine is becoming the fourth largest market in the domestic liquor market after liquor, wine and beer.
It is precisely because of this large growth rate and the broad space for growth that more and more companies are beginning to take advantage of this market segment. Following the launch of Wuliangye Golden Wine in 2008 and the introduction of white gold wine in 2009, Maojiu Group announced in 2010 that it will launch the marketing strategy of Jiuye Liquor, Ye Zi Li, [37.88 2.13%] Group, Modified Pharmaceuticals, Qingdao Guofeng Pharmaceutical, Guangzhou Pharmaceutical companies like Baiyunshan Hutchison Whampoa [91.10 0.22%] Chinese medicine companies have also tried water health care wine industry.
Concerns over the confusion of false winds For the development of the health wine industry, Zhou Siran said that there are already various market irregularities in the health wine market, such as low threshold, blurred product positioning, serious homogenization, and poor sales channels. , false propaganda became popular, and related laws and regulations are not perfect.
From the category of health wine, we can see that the functions of health wine are mostly similar, and health, anti-fatigue and immunity enhancement are the absolute mainstream, and basically all of them are located in middle-aged and elderly consumers. The same efficacy of the product, the price of different brands is very different. In a visit, the reporter found that the effectiveness of the same to enhance immunity and relieve fatigue, 480ml Wuliangye gold brand wine price of 128 yuan, and 125ml Jinjiu only sell 7.9 yuan, four bottles of 500ml total only 30 yuan to take the lead.
In addition, the false publicity news frequently exposed also made consumers question the function of health wine. It is understood that Maotai Baijin Liquor has been promoting "Incorporating 18 Natural Herbs and Herbs," but the relevant information on the SFDA website indicates that the main raw materials for this wine are white wine, red ginseng, Chinese angelica, mangosteen, wolfberry, and black Sesame, safflower, jujube, cinnamon, mulberry and longan, a total of 10 flavors of herbs, which led to the Maotai white wine concealed 8 herbs, suspected of illegal propaganda questions.
Recently, news of Wuliangye Cordyceps sinensis suspected of false propaganda has frequently appeared in newspapers. According to public reports, over the past two years, several consumers have successively sued Wuliangye Healthcare Wine Co., Ltd., referring to the fact that the “genuine Fortune Cordyceps wine†produced by the company has not claimed its function and is suspected of infringement. Wuliangye Health Wine Company also responded that the wine did not contain Cordyceps sinensis, but rather Cordyceps militaris. "In order to facilitate sales, it was named Cordyceps liquor."
As a result, people can not help but question the health effects of health wine. Previously, the famous counterfeiter Fang Zhouzi said in an interview with the media: “The health care function of health wine is just a legend.â€
It is also understood that health wine belongs to medicinal wine and is not suitable for all consumers to drink. Taking golden wine as an example, Chinese herbal medicines such as antler and tortoiseshell are not suitable for consumers suffering from high blood pressure and heart disease, and elderly people over the age of 60 are unfit for long-term drinking. However, on its packaging, it shows that the suitable population is those with low immunity and those who are prone to fatigue. The unfit population is only children and young children.
Experts suggest that it is imperative to increase the access threshold for the development of the health wine market. Experts in the industry have suggested that companies should strengthen their self-discipline in order to safeguard the healthy development of the industry as they enter the booming industry. At the same time, it is necessary to strengthen the supervision mechanism and rely on the role of external forces to return the market to health.
Xiao Derun, an advisor to the China Wine Association, said that the review of health wines is more stringent and must be approved by the State Food and Drug Administration. It is usually marked as “National Food and Health Words†and there are “blue hats†signs. The reporter found on the website of the State Food and Drug Administration the "Administrative Measures on Health Food Management" revised in 1996. Health wine is only attributed to the management of health products. The state has not yet formulated related standards, policies and industry standards for health drink products.
Zhou Siran also stated that in order to ensure the sustainable development of the health wine market, it is necessary to first improve the laws and regulations of the health wine industry and raise the barriers to entry for the industry, in order to eliminate some weak small-scale health wine enterprises and improve the health wine enterprises. , more than one situation; In addition, we must unify the approval channels of health wine, ensure the production level and product quality of the company; relevant departments should also increase supervision, such as setting up professional wine testing center, the composition and efficacy of health wine Such as a detailed test to prevent excessive exaggeration and other phenomena.
The status quo and the rapid development of health wines have been collectively known as wines for thousands of years. According to Zhou Sianran, a food industry researcher at China Investment Research Institute, in recent years, as people’s health awareness and purchasing power have increased year by year, the market capacity of health wine has continued to expand, from the market scale of 800 million yuan in 2001 to 2005’s The amount of RMB 4.5 billion was further extended to RMB 7 billion in 2007. In the past two years, it even exceeded the RMB 10 billion mark, and the average annual growth rate reached about 30%.
In addition, the China Investment Advisor also pointed out that in the international market, the consumption of health wine, health wine, and nutritional wine accounts for about 12% of the total wine consumption, while in China, the market capacity of white wine is 500 billion yuan. The 10 billion yuan market capacity of health wine is only 2% of the market capacity of the liquor market, so it has huge room for growth. Health wine is becoming the fourth largest market in the domestic liquor market after liquor, wine and beer.
It is precisely because of this large growth rate and the broad space for growth that more and more companies are beginning to take advantage of this market segment. Following the launch of Wuliangye Golden Wine in 2008 and the introduction of white gold wine in 2009, Maojiu Group announced in 2010 that it will launch the marketing strategy of Jiuye Liquor, Ye Zi Li, [37.88 2.13%] Group, Modified Pharmaceuticals, Qingdao Guofeng Pharmaceutical, Guangzhou Pharmaceutical companies like Baiyunshan Hutchison Whampoa [91.10 0.22%] Chinese medicine companies have also tried water health care wine industry.
Concerns over the confusion of false winds For the development of the health wine industry, Zhou Siran said that there are already various market irregularities in the health wine market, such as low threshold, blurred product positioning, serious homogenization, and poor sales channels. , false propaganda became popular, and related laws and regulations are not perfect.
From the category of health wine, we can see that the functions of health wine are mostly similar, and health, anti-fatigue and immunity enhancement are the absolute mainstream, and basically all of them are located in middle-aged and elderly consumers. The same efficacy of the product, the price of different brands is very different. In a visit, the reporter found that the effectiveness of the same to enhance immunity and relieve fatigue, 480ml Wuliangye gold brand wine price of 128 yuan, and 125ml Jinjiu only sell 7.9 yuan, four bottles of 500ml total only 30 yuan to take the lead.
In addition, the false publicity news frequently exposed also made consumers question the function of health wine. It is understood that Maotai Baijin Liquor has been promoting "Incorporating 18 Natural Herbs and Herbs," but the relevant information on the SFDA website indicates that the main raw materials for this wine are white wine, red ginseng, Chinese angelica, mangosteen, wolfberry, and black Sesame, safflower, jujube, cinnamon, mulberry and longan, a total of 10 flavors of herbs, which led to the Maotai white wine concealed 8 herbs, suspected of illegal propaganda questions.
Recently, news of Wuliangye Cordyceps sinensis suspected of false propaganda has frequently appeared in newspapers. According to public reports, over the past two years, several consumers have successively sued Wuliangye Healthcare Wine Co., Ltd., referring to the fact that the “genuine Fortune Cordyceps wine†produced by the company has not claimed its function and is suspected of infringement. Wuliangye Health Wine Company also responded that the wine did not contain Cordyceps sinensis, but rather Cordyceps militaris. "In order to facilitate sales, it was named Cordyceps liquor."
As a result, people can not help but question the health effects of health wine. Previously, the famous counterfeiter Fang Zhouzi said in an interview with the media: “The health care function of health wine is just a legend.â€
It is also understood that health wine belongs to medicinal wine and is not suitable for all consumers to drink. Taking golden wine as an example, Chinese herbal medicines such as antler and tortoiseshell are not suitable for consumers suffering from high blood pressure and heart disease, and elderly people over the age of 60 are unfit for long-term drinking. However, on its packaging, it shows that the suitable population is those with low immunity and those who are prone to fatigue. The unfit population is only children and young children.
Experts suggest that it is imperative to increase the access threshold for the development of the health wine market. Experts in the industry have suggested that companies should strengthen their self-discipline in order to safeguard the healthy development of the industry as they enter the booming industry. At the same time, it is necessary to strengthen the supervision mechanism and rely on the role of external forces to return the market to health.
Xiao Derun, an advisor to the China Wine Association, said that the review of health wines is more stringent and must be approved by the State Food and Drug Administration. It is usually marked as “National Food and Health Words†and there are “blue hats†signs. The reporter found on the website of the State Food and Drug Administration the "Administrative Measures on Health Food Management" revised in 1996. Health wine is only attributed to the management of health products. The state has not yet formulated related standards, policies and industry standards for health drink products.
Zhou Siran also stated that in order to ensure the sustainable development of the health wine market, it is necessary to first improve the laws and regulations of the health wine industry and raise the barriers to entry for the industry, in order to eliminate some weak small-scale health wine enterprises and improve the health wine enterprises. , more than one situation; In addition, we must unify the approval channels of health wine, ensure the production level and product quality of the company; relevant departments should also increase supervision, such as setting up professional wine testing center, the composition and efficacy of health wine Such as a detailed test to prevent excessive exaggeration and other phenomena.
Our company mainly processes and exports Ginger, which is processed and sold throughout the year. The specifications are: 50g, 150g, 200g, 250g, 300g, 350g.The packages are calcium plastic boxes, cartons and mesh bags.Products are exported to Europe, the United States, South Korea, Malaysia, the Middle East and other countries and regions.The company relies on the good prestige and the excellent product quality has won the general customer the high praise, hoped has the export order the customer please to relate with us.In order to establish long-term business relations, mutual benefit and common development.
Fresh Ginger,Fresh Young Ginger,Fresh Mature Ginger,Bulk Fresh Ginger
Jining Sunagro Trade Co., Ltd. , https://www.sunagro-food.com